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Neuromarketing News

  1. Nudging vs. Covert Persuasion: Are Your Behavioral Marketing Designs Ethical?

    Steven Genco
    Nudging vs.  Covert Persuasion: Are Your Behavioral Marketing Designs Ethical?
  2. Let’s not Throw the Baby out With the Bath Water!

    Barbara Monteleone
    Let’s not Throw the Baby out With the Bath Water!
  3. Affectiva Announces New Emotion AI Attention Metric

    Hailey Driscoll
  4. The Three Rs Pushing Consumers’ Eco-Friendly Carts

    Kathryn Ambroze
    The Three Rs  Pushing Consumers’  Eco-Friendly Carts
  5. Honda: Embedding Neuro-Aesthetic Apps Into the Creative Optimization Proces

    Louise Furneaux, Chris Christodoulou and Thom Noble
    Honda: Embedding Neuro-Aesthetic Apps  Into the Creative Optimization Proces
  6. The Brain and Branded Content

    Shauna Houlton and Kevin Keane
    The Brain and Branded Content
  7. Call for Submissions: Unveiling the Power of In-store Communication

    Carla Nagel
    Call for Submissions: Unveiling the Power of In-store Communication
  8. Look at Me!

    Carla Nagel
    Look at Me!
  9. How the new IKEA Paris City Store was Conceptualized with Brain-pleasing Marketing

    Lluis Martínez-Ribes
    How the new IKEA Paris City Store was Conceptualized with Brain-pleasing Marketing
  10. Uncovering the Why of Consumer Behavior: From Neuroscience to Implementation

    Christian Scheier and Enrique Strelow
    Uncovering the Why of Consumer Behavior: From Neuroscience to Implementation
  11. Unlocking the Unconscious Codes of Leader Digital Ads

    Eda Ocak
    Unlocking the Unconscious Codes of Leader Digital Ads
  12. Dentsu Benelux and Braingineers launch 'Attention Lab'

    Adformatie
  13. Research Coordinator Position at Temple University

    Vinod Venkatraman
  14. Robert Walters to occupy the world’s first office based on neuroscience

    Robert Walters to occupy the world’s first office based on neuroscience
  15. GlassView To Enhance Marketing Performance with Investment in Cogwear's Emotion-Sensing Headband

  16. Purpose Driven Marketing. What is it Exactly?

    Femke van Zandvoort
  17. Microsoft May Soon Be Able to Measure Players' Heart Rates Using Eye-Tracking Cameras

    Carla Nagel
    Microsoft May Soon Be Able to Measure Players' Heart Rates Using Eye-Tracking Cameras
  18. Neuro-Insight promotes Brian Hill to General Manager of APAC

  19. New book reviews uploaded

    Carla Nagel
    New book reviews uploaded
  20. Using Neuroscience to Optimize Visitor Experience in a Museum

    Geoffrey Gill
    Using Neuroscience to Optimize Visitor Experience in a Museum
  21. NielsenIQ BASES introduces a new way to test, screen and optimize product formulations

    Carla Nagel
  22. Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics

    Carla Nagel
    Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics
  23. Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising

    Danielle Kolberg
    Taking a Stand: The Value of Neuroscience in Socially-Charged Advertising
  24. Next generation of neuromarketers need YOUR help!

    Professor Gemma Calvert
  25. Neurons Inc has secured over €6 million in seed funding

    Carla Nagel
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